Advances in Chinese Brand Management (Journal of Brand by John M. T. Balmer,Weifeng Chen

By John M. T. Balmer,Weifeng Chen

This ebook encompasses a attention-grabbing diversity of updated articles on China from the Journal of name Management that marshal learn and scholarship undertaken by way of chinese language, British, ecu and American students. the improvement and administration of manufacturers in China has emerged as a space of substantial and turning out to be curiosity between branding students and practitioners because of the increase and value of manufacturers inside of China. offering an outline of the improvement and administration of manufacturers in China, Advances in chinese language model Management additionally includes case reviews of centuries previous and vastly enjoyed chinese language company history manufacturers, luxurious manufacturers, in demand cultural manufacturers and overseas manufacturers in China.

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