Advertising and Cultural Politics in Global Times by Pamela Odih

By Pamela Odih

ads and Cultural Politics in worldwide occasions strains daringly transgressive convergences among cultural politics and worldwide advertisements media. It engages with various interpolations among cultural politics and advertisements applied sciences together with: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of illustration, the political sign-economy of citizen branding, techno-political convergences among the social and political, and the marking of a brand new fascinating geo-political terrain for cultural politics in worldwide instances. Tracing worldwide ads practices to the cultural politics normally manifested within the postmodern political caesura of ads, this publication uses huge case reports, when drawing at the paintings of Baudrillard, Giroux, Foucault, Castells and Latour to demonstrate the way within which advertisements maintains to revolutionize the political sphere. As such, it will likely be of curiosity to quite a number readers throughout media stories, cultural stories and sociology.

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