By Paula Ladenburg Land
Content Audits and Inventories, via veteran content material strategist Paula Land, exhibits you ways firstly a list, scope and plan an audit, overview content material opposed to enterprise and person objectives, and movement ahead with a suite of important, actionable insights.
This functional, tactic-filled instruction manual walks you thru developing and operating a listing utilizing an automatic instrument, environment the level for a winning audit. particular audit strategies addressed contain auditing for content material caliber, functionality, international issues, and criminal and regulatory matters. additionally, you will how one can do a aggressive audit and comprise personas into an audit. tips about featuring audit effects to stakeholders can help you bring powerful strategies.
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