Content Audits and Inventories by Paula Ladenburg Land

By Paula Ladenburg Land

Successful content material technique tasks commence with a radical overview of the present nation of all content material resources: their volume, variety, and caliber. starting with a data-rich content material stock and layering in a qualitative evaluation, the audit procedure permits content material vendors and enterprise stakeholders to make trained decisions.

Content Audits and Inventories, via veteran content material strategist Paula Land, exhibits you ways firstly a list, scope and plan an audit, overview content material opposed to enterprise and person objectives, and movement ahead with a suite of important, actionable insights.

This functional, tactic-filled instruction manual walks you thru developing and operating a listing utilizing an automatic instrument, environment the level for a winning audit. particular audit strategies addressed contain auditing for content material caliber, functionality, international issues, and criminal and regulatory matters. additionally, you will how one can do a aggressive audit and comprise personas into an audit. tips about featuring audit effects to stakeholders can help you bring powerful strategies.

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