Creative Communities: Ein Erfolgsinstrument für Innovationen by Christa Seja,Jessica Narten

By Christa Seja,Jessica Narten

Dieses Buch betrachtet inventive groups als eine spezielle shape des Crowdsourcings und zeigt, wie sie zur Unterstützung des Innovationsprozesses einerseits und zur Erhöhung der Kundenbindung andererseits beitragen können. Durch die systematische Untersuchung bestehender artistic groups werden Best-Practice-Ansätze identifiziert und die Erfolgsfaktoren analysiert. Auch neue Erkenntnisse der Neurowissenschaften werden einbezogen und lassen interessante Ansätze für eine optimale Gestaltung von inventive groups erkennen. Konkrete Handlungsempfehlungen aus der Praxis sowie zwei Case reports sind insbesondere für diejenigen Unternehmen interessant, die inventive groups als device zur Innovation und Kundenbindung einsetzen möchten.

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